Vype Electronic Cigarette Review

Vype e cig

There’s not many people who haven’t heard of Vype e-cigarettes. Their ads are plastered all over the media (a benefit of being owned by British American Tobacco). And as a result, they’re one of the top-selling electronic cigarette brands in the UK.

But does Vype live up to all of the hype? Or does it fail to deliver on its promises? Today, we take a look at what Vype has to offer and determine whether it should be considered in the list of the best UK e-cig providers.

Vype’s Major Products

Vype currently offers two major e-cigarette product lines: the eStick and ePen. Let’s take a quick look at each.


The Vype eStick is British American Tobacco’s (BAT) version of the standard cartridge-based electronic cigarette – the kind that resembles an actual cigarette.

As of this writing, the eStick boasts the following features:

  • Portable charging case (PCC) that’s reported to last for up to five days on a single charge – complete with charge indicator lights that let you know the current charge status.

  • USB cable charger that can hook up to your computer or other USB-capable device for charging (wall charger sold separately).

  • One rechargeable battery that can be recharged on the go with the PCC. (Spare rechargeable batteries are available for 6 pounds sterling).

  • Three cartomisers (cartridges) available in the following flavour options: Blended Tobacco, Crisp Mint, and Dark Cherry. According to Vype’s website, each cartridge provides approximately 200 puffs before it needs replacing.


The Vype ePen is, as the name suggests, a pen-style electronic cigarette that could very well be a glimpse into the future of Europe’s e-cigarette market. Instead of a tank, the ePen uses cartomiser refills called ePen Caps.

Here are the main features offered by the Vype ePen:

  • One 650 mAh rechargeable battery that provides between 5-6 hours of use on average from a single charge; or between 300 to 360 puffs per charge (depending on power setting used).

  • Two power buttons that allow you to choose how much vapour you inhale with each puff – the double arrow button for more vapour and single arrow for less vapour.

  • Two ePen Caps that house the e-liquid for the ePen. Comes in the same flavours as the eStick cartridges (Blended Tobacco, Crisp Mint, and Dark Cherry).

  • USB charger that can be hooked up to any USB-capable device for charging (wall charger sold separately).

Vype Advantages and Disadvantages



  • Cartridges are easy to refill – just remove and replace.

  • Simple operation – press the desired power button and you’re ready to go.


  • Realistic look and feel – great for someone making the switch from analogues to e-cigs.

  • Lightweight PCC – can fit into pocket and does a decent job of charging.

  • Affordable – price for the starter kit is very reasonable.



  • Difficult to assemble – electronic cigarettes are generally easy to assemble; the ePen can be challenging for the novice.

  • Expensive replacement cartridges – 8.48 pounds sterling (w/shipping) for a single pack of three ePen Caps that contain only 1.5mL of liquid each.

  • Not much difference between power options – both options feel lighter in vapour than other similar e-cig models.

  • Not fit for heavy vapers – if you’re new to vaping or are a heavier vaper, then you’ll find that the amount of liquid in the cartridges and the higher cost of replacement cartridges is not very cost effective in the long-term.


  • Airy puffs – some of the cartridges required a primer puff when vaping (meaning that the first 1-2 drags was mostly air, not vapour)

  • Small refill cartridges – the life of replacement cartridges are not very long. If you’re a heavy vaper, they might not even last the entire day.

  • Only one nicotine level available – as of this writing, there is only one nicotine level available with the eStick cartridges – 12.5mg nicotine.

  • PCC doesn’t last as long as advertised – according to multiple sources, the portable charging case doesn’t last five days on a single charge. It’s more around 2-3 days.

My Conclusion:

I’ll be the first to admit that over the past year or so, Vype has significantly upped its game in the electronic cigarette market. Unfortunately, it still has a long way to go to catch up to the top brands in the industry.

Its higher prices, lack of nicotine level and flavour options, and occasional poor e-cig performance make it an inconsistent e-cig provider with the potential to be a big player in the years to come. It’s just not there yet.

For the reasons listed above, I can’t give the Vype line of products my personal endorsement. If you’re a very light vaper, then maybe this brand might be worth your while. But if you’re a moderate to heavy vaper (like the majority) then you’re still better off going with any of the JacVapour line of electronic cigarettes.

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